Rethought. Redesigned. Reinvented.
We live in times that require new approaches. Times in which we need to free ourselves from outdated views. Sustainability is deeply rooted in the DNA of our company. As a value-driven company, we share common convictions and want to lead the circular economy in our field.
So we have decided on an ambitious plan: to be one of the world's first companies to launch bags and backpacks made primarily from recycled textiles as early as 2023. For our top seller, Hajo Medium Backpack, we recycle about 850g of textile waste. We need more than pure marketing campaigns with low percentages of recycled textiles per product. We want to take a big step towards circular production.
Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each industry is responsible for its own waste. We aim to use textile waste to the maximum extent possible in the "Lotus Infinity" series for the first time. In doing so, we want to design them in such a way as to create durable products with low emissions.
For us, a capsule collection is not enough. Little by little, we want to extend these innovations to the entire collection. We want to take a leading role and hope for imitators. The industry needs to rethink - and better today than tomorrow.
What are the key improvements for the products?
Largest possible percentage of recycled textiles
Reduced ecological footprint
Designed for the circular economy