Skip to content


0 Trees planted

Learn more

Plastic Fischer

0 kg River Plastic collected

Learn more

Sustainable Progress

Rethought. Redesigned. Reinvented.

We live in times that require new approaches. Times in which we need to free ourselves from outdated views. Sustainability is deeply rooted in the DNA of our company. As a value-driven company, we share common convictions and want to lead the circular economy in our field. 

So we have decided on an ambitious plan: to be one of the world's first companies to launch bags and backpacks made primarily from recycled textiles as early as 2023. For our top seller, Hajo Medium Backpack, we recycle about 850g of textile waste. We need more than pure marketing campaigns with low percentages of recycled textiles per product. We want to take a big step towards circular production. 
Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each industry is responsible for its own waste. We aim to use textile waste to the maximum extent possible in the "Lotus Infinity" series for the first time. In doing so, we want to design them in such a way as to create durable products with low emissions.

For us, a capsule collection is not enough. Little by little, we want to extend these innovations to the entire collection. We want to take a leading role and hope for imitators. The industry needs to rethink - and better today than tomorrow.

What are the key improvements for the products?


Largest possible percentage of recycled textiles


Extended lifetime


Reduced ecological footprint


Designed for the circular economy

How would such a ‘reinvention’ look like?

Sustainability doesn't always have to look 'eco'. In our case, you can hardly tell the difference. Often they are not visible, because we look where no one looks. Hard plastics and foams are hidden in every backpack sold today. We have found a way to avoid all of that and use textile waste instead.

See how it works - step by step:






What are the key innovations used in the products?

We have already implemented these 17 measures for products in the Lotus Infinity series:
  • Steps into circular textile production to replace linear textile production
  • Recycled textile waste is used to make hard felt sheets and replaces PP (Polypropylene) sheets to provide stability
  • Recycled textile waste is used to make soft felt sheets and replace PE (Polyethylene) foams for cushioning
  • Recycled textile waste replaces recycled plastic bottles in fiber production
  • Chemical recycling replaces mechanical recycling in fiber production
  • Mechanical stretch is made from PET instead of Elastane
  • Dope dye replaces the conventional dye method
  • Dope dye reduces CO₂e  (carbon dioxide equivalent) emissions, energy, chemicals and water massively in production
  • Dope dye provides higher UV stability (Ultraviolet radiation by sun)
  • Dope dye provides better color fastness to rubbing
  • Shoulder straps are equipped with ventilation holes
  • The material thickness of PU (Polyurethane) is reduced to save resources and for better performance
  • Increased tensile strength, tear resistance, and surface adhesion resistance
  • Reduces CO₂e emissions, energy, and water in production
  • Roll-tops are equipped with a specially developed material to provide flexibility and high durability at the same time
  • Free of solvents such as DMF/VOC (Dimethylformamide/ Volatile Organic Compounds)
  • Half of the material is made from recycled textile waste and dope-dyed

What is the contribution to the sustainable management of the textile industry?

Starting with the release of our Lotus Infinity Series, we hope to initiate pressure on the textile industry with following measurements:
  • Strong focus on circular textile production to replace linear textile production
  • Establishment of chemical recycling of textile waste (upcycling) instead of recycling of plastic bottles from the beverage industry
  • Establishment of the resource-saving fiber-to-filler process (downcycling) of mixed textiles that would otherwise be incinerated
  • Establishment of the resource-saving dope dye proccess
  • Transparent communication to accelerate change in the industry

What can everyone do to accelerate change?

  • Stay up to date - we have prepared information on all topics for you, which you can access via the links below
  • Look closely at the next purchase and ask the companies how far-reaching their measures are